Content marketing & strategy
Strategic content marketing that positions you as a leader, connects with the right people, and drives growth
Content marketing holds great power for your brand. But only if when it’s done right.
It takes strategically written content to attract high-value leads, grow your organic visibility, and position your business as an industry leader.
Your best leads don't convert at first glance. They need to trust you first.
Great content helps you build trust with the right people at the right time. It shows your audience that you understand their pain points, priorities, and goals… and that you’re perfectly placed to help them.
Your blog articles, case studies, and white papers all play an important role in every customer journey. It’s not something that can just be rushed through ChatGPT or written in 5-minutes. If you want content that genuinely attracts high-value leads for your business, you need a solid strategy in place. And that strategy needs to be executed to the highest level.
As a content strategist and writer with over a decade of experience, I know what it takes to develop winning content strategies and write high-performing content pieces.
My process for creating strategic content from ideation to publication
Rooted in research and backed by strategy, my approach to content marketing is insights-led, SEO-conscious, and always human-first.
I combine research, strategy, and writing that goes far beyond the basics. This inquisitive, detailed approach to content marketing is what makes a real difference in making sure your content actually performs.
My content marketing process has allowed companies to increase organic visibility, secure AI overviews and rich snippets, outrank competitors, position their brand as industry leaders, and encourage their target audience further along the customer journey.
Content research
Before writing a single piece of content, I dive deep into research mode. The exact research I do depends on a few factors but it typically involves:
→ Conducting keyword research
→ Analysing competitor performance
→ Carrying out content gap analysis
→ Researching your industry inside-out
→ Reading a heck of a lot of research reports, papers, and studies
Content strategy
Your content will only work well if it’s backed by a strategy that’s aligned with your goals. When developing content strategies, I will:
→ Clarify your content pillars
→ Identify content opportunities
→ Develop content ideas & topics
→ Specify required content types
→ Map content ideas to search intent
→ Show the traffic potential
→ Capture SEO opportunities
→ Develop a priority order for creation
Content writing
I’ve earned my stripes writing all types of content over the past decade. So, I’ve got a whipsmart process for writing high-quality content that includes:
→ Outlining content backed by research
→ Writing helpful, human-first content
→ Adapting the tone to suit your audience
→ Adding internal links to create interconnected content clusters
→ Citing credible, original sources that build trust
→ Adhering to on-page SEO best practices
→ Prioritising content formatting
Make content marketing a core part of your business growth plan
Content audits & optimisation
I’ll help you spot the gaps in your current content strategy, uncover opportunities, and show you how to get more from what you’ve already published.
This content audit will review your existing blog or content hub to assess performance, identify missed opportunities, and provide prioritised recommendations for how to improve.
After the audit is done, I’ll work with you to refresh and optimise your content, making sure it’s accurate, relevant, engaging, and ready to rank well.
Content audits are typically £750-£3,500 (+VAT) depending on the size of your content library
Content optimisation starts from £300 (+VAT) per content piece
Content strategy
Content writing
Churning out content and writing blog posts in a blur isn’t going to deliver results. You need well-written content articles that your audience actually wants to read (and that both Google and AI love).
I write long-form content pieces such as blog articles, thought leadership pieces, technical articles, and case studies.
My writing style balances helpful insights with human storytelling and strategy. And every piece includes briefing, research, on-page SEO, and internal linking, making sure it slots into your wider marketing plans with ease.
Content writing starts from £450 (+VAT) per long-form article
“delivers above and beyond each project brief”
“It’s always a pleasure working with Tasmin. She delivers above and beyond each project brief (well within deadlines!) and is great at picking up and following all the internal processes I have set up for freelance writers.”
How it works
Getting started is as easy as 1, 2, 3
Connect
Let’s start with a virtual chat (preferably Fika-style with a brew and cake) to get to know each other.
This no-obligation friendly chat allows us to discuss the scope of your needs and uncover how I can best assist you in reaching your goals.
Post-chat, I will send you a shiny proposal detailing exactly how I plan to make your content vision come alive.
Create
We will start by auditing your current performance, digging deep into research, and laying the foundations for writing the perfect words for your brand.
From here, I will develop an authentic and data-informed strategy to lead your content marketing needs.
The result? Carefully crafted content that delivers powerful results for you and your business.
Grow
Once we’ve finalised the strategy, it’s time to make the magic happen!
I will begin working my content marketing and copywriting magic, prioritising the activity that will harness the authentic power of your business and help your business grow (and shine) online.
Naturally, the magic worked here will depend on your chosen package.