Content marketing and copywriting to make your business shine online.
I was made redundant two days before Christmas in 2019. I remember it well. On Friday, after wrapping up all my work for the year, I asked if I could have Monday (our official last working day) off. I was met with a hesitant “no”. On Sunday afternoon, I half-joked to my partner that I […]
I recently spent £300 to be sent on a wild goose chase. Or at least, that’s what it felt like. I ordered a £300 Medication Check test from Bupa, hoping to get some results ahead of my upcoming neurology appointment. Except, one easily missed instruction meant my DNA sample couldn’t be processed and I had […]
You know your offer is great. Your team knows it’s great. Your existing customers probably know it’s great too. But what about new prospects? What happens when they land on your website? Can they see just how great your offer is? If prospects land on your website and immediately find themselves wading through a sea […]
When you hire an independent copywriter and content strategist, you’re not just paying for the hours they spend writing. You’re benefitting from all the tools, systems, and safeguards they’ve put in place behind the scenes. Things like MarTech tools used to find opportunities, the insurance that protects everyone if something goes spectacularly wrong (touch wood […]
Discover how a website copy audit can help your business uncover unclear messaging, conversion leaks, and missed sales opportunities.
Learn how to write SaaS pricing pages that convert by using emotion, psychology, and real user experiences. Plus, get practical examples and AI prompts.
Everyone has a personal brand, even you. It isn’t just a buzz word. Learning how to embrace your personal brand can be transformative for your business.
15 minutes. Half an episode of your favourite Netflix show. A 1-mile walk. A short podcast episode. 15 TikToks. A chapter of your current book. An Instagram doomscroll… 15 minutes isn’t very long. If I ask you to take 2-hours out of your day, it might send you on a downward spiral straight to panicsville. […]
Creating content can be a total minefield if you don’t have a content marketing plan in place. You’ll likely create content on the fly — realising you haven’t shared anything in a few weeks and your blog, social media pages, and newsletter are all growing dusty. This rush to get something — anything — out […]
Hiring a copywriter is a low-risk, high-reward investment for almost any business. Your business is up-and-running. You’ve got a website and you’re patiently waiting for those website visitors to come rolling in. But, where are they? When will they come? And what will they think when they land on your website? A copywriter’s job is […]
