The ultimate guide to driving more sign-ups with an emotion-led SaaS pricing page
Learn how to write SaaS pricing pages that convert by using emotion, psychology, and real user experiences. Plus, get practical examples and AI prompts.
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What is a personal brand? And how you can build yours
Everyone has a personal brand, even you. It isn’t just a buzz word. Learning how to embrace your personal brand can be transformative for your business.
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The 15-minute daily habit to set you up for business success
15 minutes. Half an episode of your favourite Netflix show. A 1-mile walk. A short podcast episode. 15 TikToks. A chapter of your current book. An Instagram doomscroll… 15 minutes isn’t very long. If I ask you to take 2-hours out of your day, it might send you on a downward spiral straight to panicsville. […]
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Create a winning content marketing plan with these three questions
Creating content can be a total minefield if you don’t have a content marketing plan in place. You’ll likely create content on the fly — realising you haven’t shared anything in a few weeks and your blog, social media pages, and newsletter are all growing dusty. This rush to get something — anything — out […]
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Do you really need to hire a copywriter for your business?
Hiring a copywriter is a low-risk, high-reward investment for almost any business. Your business is up-and-running. You’ve got a website and you’re patiently waiting for those website visitors to come rolling in. But, where are they? When will they come? And what will they think when they land on your website? A copywriter’s job is […]
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Diary of a Business Owner: Navigating motherhood, redundancy and going freelance in a pandemic
Being on maternity leave and then being made redundant sucks… throw in a global pandemic and well, you lose all sense of normal…
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How often should you blog for your business?
There’s a reason why so many businesses have a blog section on their website. Writing a blog can transform the online performance of your business. You can leverage blogging to improve your organic search performance – helping to get your business seen by your target audience. Blogging can also help you to better connect with […]
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Diary of a Business Owner: Escaping the Corporate Conditioning
When people talk about BIG. CAREER. CHANGES they tend to focus on the change itself – what they did before, how they pivoted and what they do now. Rarely do I see anyone talking about the huge shifts in identity and mindset that you go through when you make these big changes.
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7 reasons why small businesses need social media marketing
As the owner of a small business or a fresh new start-up, you likely know that it’s important for your business to be active on social media. But, do you know why your small business needs social media marketing? There are many benefits of using social media for small businesses. Yet many small business owners […]
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Diary of a Business Owner: Turning my passion for sports into a profitable business
Discover how Oli Harris turned his passion for sports into a profitable business in this episode of Diary of a Business Owner.