LinkedIn personal branding and authority building
Find your voice on LinkedIn and build a recognisable personal brand
Standing out in a crowded market can be tough.
You’re an expert at what you do but you simply don’t have time or energy to build your visibility and authority as a business leader.
Or perhaps, you know what to say but cringe at the thought of saying it.
Or you’ve got all the words and ideas but no strategy for execution.
Either way, every week you don’t show up online is another week of missed visibility, missed conversations, and missed opportunities.
Turn LinkedIn into your most valuable marketing channel
Your next client, hire, investor, partner, collaborator, or speaking opportunity is likely checking LinkedIn long before they make a decision.
The question is… what will they find when they land on your LinkedIn page?
Right now, too many founders, business leaders, and industry experts are invisible online, posting inconsistently, overthinking every post and, ultimately, blending into a sea of beige corporate content.
Meanwhile, the leaders showing up on LinkedIn and using it to build their visibility and authority are the ones that stay top of mind.
This isn't about becoming an influencer
We’re not in the business of creating one-hit wonders or viral moments that result in shiny metrics and not much else.
We’re in the business of building sustainable, long-term founder visibility and authority. Building your personal brand is a commitment to yourself. It takes consistency and genuine determination that you deserve to stand out in your market.
If you’re looking to go viral, this isn’t the place for you. But if you’re interested in nurturing your authority and strengthening your positioning in your market, that’s where we come in.
What a strong LinkedIn presence really helps you achieve
A strategic LinkedIn presence helps you:
→ Build authority in your space
→ Stay top-of-mind with prospects
→ Attract inbound leads and partnerships
→ Strengthen trust before discovery calls
→ Expand visibility beyond your existing network
→ Demonstrate your expertise and strengthen your market position
LinkedIn personal brand audit
We’ll conduct a strategic review of your current LinkedIn presence to uncover what’s holding your visibility, positioning, and authority back.
Perfect if your profile and content feels inconsistent, unclear, overly corporate, or disconnected from your actual expertise.
We’ll assess:
→ Your profile positioning
→ Messaging
→ Content performance
→ Audience alignment
→ Missed opportunities
You’ll walk away with clear recommendations on what’s working, what isn’t, and what to focus on going forward.
From £500 (+VAT)
LinkedIn personal brand strategy
We’ll build a clear, sustainable strategy designed to help you build authority, attract the right people, and show up online with purpose.
This is where we build the foundations properly, prioritising your business goals and unique positioning so you show up in a way that’s confidently you and aligned with your objectives.
This includes:
→ Personal brand positioning
→ Your personal brand voice
→ Content themes
→ Audience insights
→ Thought leadership angles
→ Content ideas
→ A LinkedIn strategy you can actually stick to
You’ll gain an actionable strategy document outlining exactly how to position yourself on LinkedIn so you can show up with greater confidence, intention, and authority.
From £1,250 (+VAT)
Ongoing LinkedIn personal branding
We’ll take the lead on your LinkedIn personal brand content on a monthly basis to help build your visibility and authority.
Perfect for founders and leaders who are experts at what they do, have something to say and want someone to help them get their message out there.
We’ll support with:
→ Founder-led content creation
→ Thought leadership
→ Ongoing strategic evolution
→ Content planning
→ Employee advocacy guidance
→ Turning internal expertise and activity into valuable content
→ Analytics and reporting
You’ll have reliable LinkedIn authority-building content that supports your growth and attracts the right people into your inner circle.
From £950 (+VAT) per month
*requires the LinkedIn personal brand strategy first
“The results are fantastic”
“Tasmin is solely responsible for my having any credible LinkedIn presence to speak of over the last few months. She’s great to work with and the results are fantastic.“
Your LinkedIn personal branding partner
I’m Tasmin, the founder of Fika Digital and someone who’s built their business by building their online visibility and authority.
Building my personal brand has allowed me to speak on stage at industry-leading events, feature on the Moz Whiteboard Fridays series, secure highly-aligned clients, and build year-on-year revenue growth and security within my solo consultancy business.
LinkedIn plays a powerful role in my own business journey so I know the power that it holds. And I’ve helped others do the exact same with their personal brand too.
I’ve taught LinkedIn personal branding to hundreds of people including business founders and leaders, internal teams, and students, helping them all build their visibility, authority, and market positioning.
Building your authority online isn't about ego
It’s about making sure the right people know who you are, what you do, and why your voice matters.
This is especially important in technical industries where trust drives buying decisions, expertise matters deeply, and standing out is harder than ever.
The businesses that win are the ones whose leaders are consistently visible, clear in their beliefs, and show up as themselves.
LinkedIn personal branding is for you if…
You want to grow your network and establish your authority
You have all the ideas but zero time (or know-how) to create content
You’re ready to finally be recognised as an expert in your field
You’re ready for an online presence that reflects your values
You cringe at the thought of writing LinkedIn posts
You want to stand out in a crowded market
You want to market yourself with ease
How it works
Getting started is as easy as 1, 2, 3
Connect
Fill out the form to tell me all about your personal branding wishes and when you’d like to get started.
Create
Once the project is aligned, we’ll kick things off with an interview and quiz to pull together your LinkedIn personal branding action plan.
Grow
Armed with your LinkedIn personal branding strategy and everything I need to know about you and your business, I will craft ghostwritten content that positions you as an expert.
“The LinkedIn posts sound just like me... and the engagement is unbelievable!”
“The LinkedIn posts sound just like me… and the engagement is unbelievable! Industry peers, clients and leads respond as if I’ve written the post myself. It’s saved me so much time and helped me stay active in the industry. Thank you so much Tasmin for keeping my LinkedIn alive and active. “
FAQs
You've got questions? I have answers!
In a nutshell, it’s a method of making sure your LinkedIn content reflects your personal, goals, and authority.
It’s a great way to consistently show up online and invest in your online presence by sustainabily growing your visibility in your sector.
I mainly work with business owners and entrepreneurs.
I’ve ghostwritten for the CEO of a wellbeing consultancy, marketing agency co-founders, DEI consultancy founder, a charity marketing consultant, and an open water swimming coach… to name a few!
The common thread that connects them all (other than the fact they’re all brilliant business owners) is they’re all advocates for doing good, making a difference, and changing people’s lives for the better in one way or another. They all have a strong belief that they’re willing to get behind and aren’t afraid to share their thoughts online.
My LinkedIn personal branding packages features an element of ghostwriting. This makes sure your content gets seen by your audience.
Before writing single word for your LinkedIn profile, I’ll first map out your personal brand in a brand strategy blueprint.
Personal branding is a way to define who you are and what you do. It’s a way to establish your goals and your zone of genius.
Ghostwriting is a way of putting your personal brand into action, making sure your LinkedIn content lets your personal brand shine so you can attract perfect-fit clients and become the go-to expert for your niche.
When you choose me as your LinkedIn personal branding partner, you get personal branding and ghostwriting all wrapped up in one authentic package.
Your LinkedIn personal branding strategy will be tailored to your exact goals and needs. This way, I can make sure the posts shared drive the results you care about most.
Some results my clients have had include:
→ Increased website traffic from LinkedIn by 733%
→ Increased LinkedIn engagement rate by 455%
→ Increased LinkedIn impressions by 861%
→ Increased LinkedIn followers by 200%
Results take time. LinkedIn personal branding isn’t a quick-win. It’s an investment that delivers compounding results. If you’re consistently showing up on LinkedIn, you’ll likely see results within 6 months. After this, those results should start to compound.
LinkedIn personal branding works best as a collaborative journey.
While I can do all the research and map out the world’s greatest personal branding strategy, I still need your input.
You’ll get the best results from your LinkedIn personal branding strategy, if you…
– Keep me updated on your latest goings-on (both in your business and your personal life)
– Quickly approve content so we can share your wisdom with the world
– Keep on top of your LinkedIn engagement by making sure you’re frequently connecting with people and nurturing your LinkedIn audience
