What you say can make or break your brand
Stop leaving your brand messaging up to chance. Start turning your words into sales.
Great design gets people’s attention. But great words get them to buy. Crafted with battle-tested processes, data-driven strategy, and human behaviour psychology, we write smart, strategic words that make you the sought-out, sold-out expert in your field.
Whether you need help clarifying your message, showing online, or creating content that actually does something… this is your starting point.
OUR zones of genius
Messaging
strategy
You can’t just put pen to paper. You need a strategy to fuel your brand voice. Being organised, diving deep into strategies, and figuring out all the nuts and bolts is our jam. That’s why every copy project we work on has messaging strategy baked into it. Whether it’s a Clarity Action Plan, audit, or full website copy package.
Conversion copywriting
Not all words are created equal. Conversion copywriting is the power of writing words that drive sales. As a fully-trained conversion copywriter, our chief copywriter Tasmin has battle-tested the words, frameworks, and processes that result in greater revenue. Every word we write is written with conversions in mind.
Consumer psychology
People are predictable. They’re driven by motives, desires, emotions, and a smidgen of logic. Our consumer psychology background means we know how to dig into human decision-making. From deep-diving into audience research to turning your customer’s innermost needs into copy that converts.
Best for business owners feeling stuck
Clarity action plan
You *know* you need to level up the words on your website, your LinkedIn game, or how you can stand out in a sea of competitors.
But you just don’t know how to do it. You’re stuck in the same spot by analysis paralysis, fear, or unclear messaging.
Lucky for you, we’re here to get you out of the mud. Book a Clarity Action Plan to get clarity and confidence over your brand voice, messaging, and copy.
Timeline: 90 minutes | Price: £295
- – Pre-call discovery questionnaire
- – 90-minute action-packed call delivered workshop-style
- – Your custom Clarity Action Plan of how to fix your issue
– Post-support 30-minute call to help you take action - PLUS your call recording, workshop notes, and any extra resources all wrapped up in a Notion portal
- Brainstorming content ideas
- Digging into your brand voice
- Nailing your brand positioning
- Planning your LinkedIn strategy
- Developing your content themes
- Mapping out your personal brand
- Figuring out what makes your audience tick
- – You’re feeling stuck and need fresh perspective
- – You want strategic direction to help you DIY your copy or content
Best for business owners who want to fix their copy and attract the right people
Conversion copy audit
You’ve launched a new product, offer, or service. You’ve created a sales page. But the sales just aren’t rolling in quite like you expected.
Here’s the thing, conversion copywriting is a skill. And we’ve spent years honing our craft. We know exactly how to fix your copy so it brings in the right people (and the right sales).
Whether it’s a SaaS pricing page, sales page, or service page, hand it over to us for a detailed copy audit that gets your messaging on the right track.
Timeline: 1 day | Price: from £495
- – Pre-audit discovery questionnaire
- – In-depth audit of 3 pages on your website
- – Up to 45-minute log recorded audit walkthrough
- – Document containing expert audit recommendations
- – Sample copy rewritten for a key area of your website
- – Post-audit Q&A consulting call
- – 2 days of post-audit guidance and support
- Homepages, SaaS pricing pages, service pages, long-form sales landing pages, course sales pages… basically, if it’s a page on your website, we can audit it. And audit it damn well.
Got your audit but not got the time or skills to action it? Let us do it for you! When we hand over your audit, we’ll give you the chance to hire us to put it into action.
And because you booked an audit, we’ll even take £495 off your project rate. Reimbursing you as our way of saying thanks for booking an audit.
- – You already have website copy but it’s just not converting
- – You’ve written your copy yourself and need an expert to whip it into high-performing shape
Best for business owners who want to stand out and sell more
Website copywriting
You have a website. But everytime someone asks for the link, you cringe a little inside. You know it doesn’t show off your true power quite the way it should.
The words on your website matter. They are what attract your dream audience, capture their attention, and show them that you are exactly what they’ve been looking for.
Without the right words on your website, you’re losing sales.
Step away from the keyboard and put your website copy in my hands. With a copywriting process led by research, data, and psychology, I’ll write words that make your website attract and convert your dream customers.
Timeline: avg. 4 – 6 weeks | Price: usually between £2,500 – £8,000 (+VAT)
- – Discovery questionnaire
- – Brand interview
- – Voice of Customer surveys and interviews
- – Brand, audience, and market research
- – Brand messaging blueprint report
- – Expertly-written website copy
- – 2 rounds of revision
- – Visual wireframe and formatting recommendations
- – User journey considerations & content SEO recommendations
- – Collaboration with your designer
- – Copy validation review
- – You want done-for-you copy that reflects your brand value, connects with your audience, and sells with confidence
- – You can’t remember the last time you updated your website copy and thinking about it makes you cringe
- – Your brand has evolved and your current brand messaging no longer does it any justice
- – You want to swap cobbled-together copy for messaging that’s 100% original, strategic, psychology-backed, and written in your voice
Best for founders who want to grow their authority, make their mark, and be remembered
LinkedIn personal branding
You’re ready to show up on LinkedIn and start building your profile… but you’re not sure what to say, how to say it, or how to make people care.
If the thought of posting on LinkedIn makes you want to throw your phone across the room, we’re here to help.
By strategically building your LinkedIn personal brand, we’ll help you build your authority, attract opportunities, and grow your community of perfect- fit peers and prospects in a way that’s full of your personality and free from sleezey bro-marketing speak.
Timeline: monthly | Price: from £850 (+VAT)
- – Discovery questionnaire
- – Clarity Action Plan (worth £295)
- – Evolving personal brand strategy (worth £995)
- – Weekly LinkedIn posts written especially for you
- – Monthly “brain dive” call and performance reporting
- – Accountability to stay on top of your LinkedIn engagement, audience nurturing & community building
- – You want to build your authority and position yourself as an expert in your field
- – You want to be more visible online but don’t have the time or energy to do it yourself
- – You have something of value to say and just need help finding the perfect words to say it
- – You’ve been posting online but not getting any traction (or worse, getting traction with all the wrong people)
Powered by the Fika Formula™
The feel-good framework for copy and content that connects and converts
The Fika Formula™ shapes everything we do. It’s our signature strategy for building brand messaging, copy, and content that connects authentically and converts with eases.
Foundations
We map out the foundations of your brand by understanding your brand voice, purpose and values, the audience you serve, and the brand positioning that connects them together.
Intentions
Every word has a reason. We get clear on your business goals, your audience’s motivations, and the emotional journey that drives action. This lets us create messaging that makes your audience feel truly seen.
Key messaging
Your message is the heart of your content. We nail the hooks, phrases, and proof points that your audience will remember. Rooted in Voice of Customer data, human behaviour psychology, and conversion copy frameworks, this is where your brand voice comes to life.
Alignment
We make sure every element of your content works together from harmoniously. From copy to content, socials to emails, and design to delivery, we bring it all into alignment. Because disconnected messaging leads to disinterested audiences.
“Tasmin was fantastic to work with. She followed an extremely thorough research process which resulted in a ton of insight, both for the project she was working on and for the wider business as a whole.
She also spent a lot of time with me to fully understand the business and everything that makes us different. I couldn’t be happier with the results and would love to work with Tasmin on future projects.”
Patrick Hathaway,
CEO & Co-Founder
more than words on a page
When you work with us, you don’t just get words.
You also get to...
✔️ Lead a more authentic business that reflects your personality
✔️ Connect with your target audience and convert them into dream customers
✔️ Tap into the power of human decision-making and consumer psychology
✔️ Understand what makes your customers tick and how to position your brand
✔️ Turn all our deep brand, audience, and market research into sales-ready words
✔️ Benefit from our smooooth organisation skills to keep your copy projects on track
✔️ …and so much more!
Copywriting proof
Taking Sitebulb's pricing page to the next level
Sitebulb is a leading SEO website auditing tool. Yet their original pricing page copy didn’t quite reflect the power of their SaaS tool.
We worked together to refresh their pricing page copy for their desktop and server based tools.
We kicked things off with data. From customer surveys to market research and brand interviews, I crunched as much data as possible to develop their messaging strategy.
Armed with my data-driven messaging strategy and battle-tested conversion copywriting frameworks, I set to work rewriting their pricing page.
The result? Pricing page copy that speaks to the exact needs of their audience.
Ready to *finally* get your brand voice right?
Say yes to more clarity, confidence, and conversions
When you choose Fika Digital, you get more than words. You get strategic messaging rooted in what your audience actually cares about, crafted to reflect who you are, and built to drive real business growth.
Powerful copy doesn’t just sound good. It converts, builds trust, and brings in business. So, let’s make that happen for your brand.