Organic social media and blog articles for Common Ground
Common Ground is a performance-driven SEO and PPC agency based in Oxford. Working closely with Common Ground’s co-founders, I managed their internal content marketing strategy.
This partnership focused on delivering helpful blog articles for their target audience, LinkedIn content for their Company Page, and personal branding content for the co-founders’ personal Linkedn profiles.
Driving authority and engagement with LinkedIn
LinkedIn is a powerful social media platform for any business, especially those in the B2B space. Recognising a need to increase their LinkedIn activity, I worked closely with my client to develop an organic LinkedIn strategy to increase visibility, demonstrate expertise, and drive website traffic.
Marketing partnerships are often build on relationships. Knowing the value of developing strong connections and establishing a foundation of trust, I created organic LinkedIn content for their Company Page and for the co-founders’ personal LinkedIn pages. This two-pronged LinkedIn content marketing strategy aimed to harness the power of human connection.
The strategy for the company’s LinkedIn page focused on sharing industry-related news, business updates, marketing insights, and recent blog articles. For the founders’ personal profiles, I shared updates and insights into their journeys as business owners and marketers. I carefully developed a unique tone of voice and focal topics for each person.
Over the course of 5-months, I helped my client increase:
- LinkedIn impressions by 861%
- LinkedIn followers by 200%
- Website traffic from LinkedIn by 733%
Capturing traffic and building trust with helpful blog articles
During our time together, I also assisted Common Ground with their content strategy by providing SEO-focused blog articles written with their target audience in mind. We identified the key business types they wanted to attract to their business so we could develop a highly-targeted content strategy for these audiences.
From here, I carried out the relevant research to create a series of helpful blog articles designed to provide value for these audiences and position Common Ground as an expert in this field.
These blog articles were written with the aim of increasing brand awareness for Common Ground and demonstrating the expertise of the agency founders.
These blog articles increased organic traffic for Common Ground’s website by raising their organic performance for valuable search terms.
