Copywriting for Clear Sea Coaching
Alex is the Coaching Psychologist behind Clear Sea Coaching. Alex has the most beautiful branding and all her services had been thoughtfully mapped out. Yet there was one thing missing.
Her website copy missed its spark. Clear Sea Coaching’s website copy didn’t highlight the true value of the work Alex does.
The start
Alex brought me on board to refresh her website copy and restructure her website. My goal was to breathe life into Alex’s coaching offering, capturing the value she offers her clients.
The middle
We kicked things off with a strategy call to get clear on Alex’s brand values, goals, and priorities. Armed with all the psychological and motivational insights gathered during the research and strategy phase, I mapped out the required pages and proposed format. After this, I set to work rewriting her website copy.
All the copy was written with three things in mind:
- Alex’s values as a coach
- The needs of the target audience we were speaking to
- The value Alex’s coaching services provides for her ideal clients
“I’m really pleased with the whole process, there’s nothing that I would change – you made the process so easy.
The descriptions of the programmes are perfect – you’ve almost made cry!!!!”
– Alex Nunn, Coaching Psychologist at Clear Sea Coaching
The end
The end result? Beautiful copy overflowing with personality. Now, people can go to the Clear Sea Coaching and instantly understand how it feels to work with Alex. This helps minimise any worries about coaching by offering a more personable insight into what life would be like with Alex as their coach.
The new website copy makes the value of Alex’s coaching services clear from the get-go. When writing the copy and developing the page structure, I also prioritised making it easy to navigate from one page to the next. This creates a smooth experience as prospective clients explore the possibilities of coaching.
A sneak peek at the delivered copy
