When the founders of Revide were looking to launch a bridal boutique booking platform, they asked me to help them develop their core messaging and the holding pages for their website. These holding pages focused on positioning Revide to their three core audience groups: Bridal store owners, Brides-to-be (the end-user), and Investors.
Before writing the copy, I interviewed the founder of Revide to better understand their start-up vision, the product development, and their industry experience. I then build on this with further brand, market, and industry research to fully understand the user journey, motivations, and emotions for each target audience group. This research phase formed the messaging strategy for Revide, helping guide their future marketing and sales messaging.
From here, I devised key messaging for the holding pages. I mapped out the desired user journeys and action we wanted each audience group to take. Next, I wireframed the holding pages and wrote the website copy, holding the key goal in mind for each audience type.
As these were holding pages to generate interest pre-launch, I focused on keeping the page information minimal while emphasising key benefits for each audience group. I maintained a bold and empowering brand voice throughout each iteration, making sure the voice brought Revide’s personality to life.
Sneak peek at the delivered copy
