I worked with Skyward Digital a UX agency for modern Web applications to overhaul their website copy. This website copywriting project formed part of Skyward’s repositioning strategy as a brand.
Before writing the copy, I developed a website copywriting strategy and remapped their brand voice requirements. As we were repositioning the brand, this copywriting project also need deep user research to understand the needs and motivations of their new target audience.
From here, we worked together to create a sitemap of the required pages for their new agency website. With our sitemap approved, I then set to work writing the new website copy and working with their designer to bring those words to life.
Sneak peek at the copy delivered
