Hiring a copywriter is a low-risk, high-reward investment for almost any business.
Your business is up-and-running. You’ve got a website and you’re patiently waiting for those website visitors to come rolling in.
But, where are they? When will they come? And what will they think when they land on your website?
A copywriter’s job is simple — to create content that attracts, engages and converts your ideal audience. That might look like writing high-converting landing pages. Perhaps, it’s creating engaging and informative blog posts that help solve problems for your ideal customer.
Whatever they’re creating, your copywriter has one goal in mind: to create content that wins.
Outsourcing your content to a copywriter means you can reap the benefits of content including increased organic visibility, attracting your ideal audience and helping to turn those blog readers into valuable customers or clients.
Yet, many business owners and teams might not think about outsourcing the creation of their web copy and blog articles to somebody else. After all, it’s your business. Your pride and joy.
Your website is the face of your business. But before people buy from you, they need to be able to trust you. They need to know that you really are the perfect choice for them.
You might be able to cobble some words together for your website. You might even be able to write compelling blog posts or powerful sales pages. But the truth is, most business owners can’t. So, if you really want your website to work wonders, you need to hire a copywriter.
Want to know how a copywriter can take your website performance from 0 to 100? Then, keep reading to learn why your business needs to hire a copywriter…
Why do you need to hire a copywriter?
Knowing when it’s time to outsource or hire is hard.
Really, freaking hard.
When it comes to growing your business, you might not think of hiring a copywriter as your number one port of call. In fact, a copywriter likely won’t even be the second, third, or fourth hire that you have in mind.
Yet the value a copywriter can provide is indispensable.
A good copywriter will help you:
- Increase conversions
- Sell the benefits, not the features
- Add a fresh, new perspective to your brand
- Enhance the organic visibility and SEO of your site
- Save time
- Create high-quality content that achieves its goals
Now, let’s dive into each of these benefits so you can see exactly why hiring a copywriter might be your lucky business charm.
Increase conversions
There’s a reason why so many writers niche down into conversion copywriting.
It’s because it works.
The words on your website either drive people towards action or…well, drive people in the opposite direction towards inaction.
Strong copy is key for driving sales and conversions for your business. If you want someone to take a specific action, then you need to tap into the powers of conversion copywriting.
Conversion copywriting is centred on one core technique: persuasion. It narrows the focus of your copy down to one single goal — getting people to convert.
This type of copywriting is perfect for landing pages, sales pages, and even those teeny-tiny call-to-action pop-ups or modal boxes encouraging people to join your newsletter or download your latest resource.
Not every blog post you write is going to convert. In fact, most of your blog articles will be focused on educating readers and nurturing your audience.
A good copywriter will know when to tap into the powers of conversion copywriting.
Sell the benefits, not the features
I’m sure you’ve heard this one before. When writing for your website you’ve got to sell the benefits, not the features.
Nobody cares that your app can do X, Y, Z functions. They want to know what that means for them in plain terms.
If your app can save them time, say that. Don’t say that it’s a “project management tool”.
Selling a cookbook? Focus on how your book brings people together and creates memories in the kitchen… not that it has 350 new recipes.
Good copywriters are able to dig deep into your brand and identify the benefits of your services. Better yet, they’ll be able to talk about your brand in terms that your customers understand.
Remember: Sell the benefits, not the features
Add a fresh, new perspective to your brand
As a business owner, you know your brand inside and out. Which is great. But it can alienate your audience.
You’re in the thick of it. You know why your services are good. You want people to buy them. But, those goals and that level of knowledge can create a disparity between you and your audience.
Bringing a copywriter on board adds a fresh, new perspective to your brand. They’ll be able to see things through the eyes of your customers and spot things that you might not notice. Rather than being solely focused on your business goals, they’ll know how to strategically blur the lines between your business goals and your audience’s needs.
Plus, they’ll get away from jargon and cut through the technical language. They’ll talk to your customers like your customers.
Enhance the organic visibility and SEO of your site
You want your brand to appear on the first page of Google, right?
Of course you do!
Writing content for your website can increase your website’s organic visibility and search engine optimisation (SEO).
But, you can’t just write any, old post and hope to appear on the first page of Google search results.
You need to strategically create content that fulfills the exact search queries and challenges that your audience are facing. It’s about more than keywords. It’s about delivering value for your audience and becoming the go-to person. And those are all things that a good copywriter will be able to help you with.
A good copywriter will be able to create a strong content marketing strategy that is focused on increasing organic visibility with the right people — your target audience.
This content strategy will be focused on nurturing your audience along every step of their user journey, matching their intent as they move from awareness to conversion, all the way through to advocacy.
When it comes to writing powerful blog articles for your brand, it’s better to hand your content marketing strategy over to an expert, rather than attempt to do it yourself.
Save time
Your time is valuable. Whether you’re a business owner wearing all the hats, or a marketing manager juggling every single channel, your time is valuable.
Writing an amazing blog post that ticks all the right boxes, aligns with your audience, and brings results can be time-consuming. It requires research, writing, formatting, editing, uploading, promoting… A lot more than “just writing” goes into creating a successful piece of content.
On the flip-side, spending 30-minutes bashing out a quick blog post and uploading it to your website is time wasted. It’s unlikely that it’ll harbour any true results for your business.
Your best off handing blog writing over to an expert — to someone who intentionally carves the time out of their day to write thought-provoking and goal-driven content. You can then recoup those hours to spend time on other aspects of your business or… y’know, take some time off.
Create high-quality content that achieves its goals
When you hire a copywriter, you’re hiring an expert.
You’re hiring someone who truly understands the power of creating high-quality content. They’ll know how to write content that is purpose-driven, not just content that’s written for the sake of it.
So, take the guesswork out of your website copy and hire someone who knows what the heck they’re doing.
Any good copywriter will understand how to tailor their content to specific user needs at each stage of the marketing funnel. They’ll be able to produce copy that aligns with user intent.
User intent refers to the goal someone has in mind when performing an online search. This has several stages:
- Informational
- Navigational
- Commercial
- Transactional
By understanding user intent, your copywriter will be able to write high-quality content that achieves its goals.
You probably need to hire a copywriter
Unless you’re somewhat of a content marketing pro, yourself, you probably need to hire a copywriter.
Hiring a copywriter is a low-risk investment that can transform your business success. From saving you time to increasing conversions and enhancing organic visibility, the benefits of hiring a copywriter are unmistakable.
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